update brand_syle and style_guidelines
This commit is contained in:
Ayomide
+114
-26
@@ -1,6 +1,7 @@
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from typing import Dict
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import json
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from pathlib import Path
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from config import Config
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class BrandStyle:
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@@ -15,17 +16,72 @@ class BrandStyle:
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def _load_style(self) -> Dict:
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path = Path("data/style_guidelines/style.json")
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if path.exists():
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return json.loads(path.read_text())
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try:
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return json.loads(path.read_text())
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except json.JSONDecodeError:
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print(f"Warning: Invalid JSON in {path}, using default style")
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return self._create_default_style(path)
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else:
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# Create default style if doesn't exist
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default_style = {
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"tone": "professional",
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"phrases": ["innovative", "results-driven", "empowering", "transformation"],
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"avoid": ["cheap", "guarantee", "spam", "scam"]
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return self._create_default_style(path)
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def _create_default_style(self, path: Path) -> Dict:
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"""Create default style guide structure"""
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default_style = {
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"brand_name": "Adriana James",
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"brand_voice": {
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"primary_tone": "empowering",
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"secondary_tones": ["authentic", "professional", "inspiring"],
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"personality_traits": [
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"confident but approachable",
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"results-oriented",
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"transformational",
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"direct yet compassionate"
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]
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},
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"writing_style": {
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"sentence_structure": "Mix of short punchy sentences and longer explanatory ones",
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"vocabulary_level": "Accessible yet sophisticated",
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"perspective": "Second person (you/your) to create connection",
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"active_voice_percentage": 85
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},
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"preferred_phrases": [
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"transform your", "breakthrough results", "unlock your potential",
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"proven strategies", "next-level success", "game-changing",
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"step into your power", "authentic leadership"
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],
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"avoid_phrases": [
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"cheap", "free trial", "limited time only", "guarantee",
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"magic bullet", "overnight success", "easy money"
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],
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"call_to_action_style": {
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"urgency_level": "moderate",
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"action_verbs": ["discover", "unlock", "transform", "master", "elevate"],
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"format": "Clear, specific, benefit-focused"
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},
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"target_audience": {
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"primary": "ambitious professionals and entrepreneurs",
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"demographics": "30-50 years old, career-focused",
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"pain_points": ["feeling stuck", "lack of clarity", "imposter syndrome"],
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"aspirations": ["leadership roles", "business growth", "personal fulfillment"]
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},
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"brand_values": [
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"authenticity over perfection",
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"growth through challenge",
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"sustainable success",
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"empowerment through education"
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],
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"content_guidelines": {
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"storytelling": "Use personal anecdotes and client success stories",
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"social_proof": "Include testimonials and case studies naturally",
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"educational_value": "Always provide actionable insights",
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"emotional_connection": "Address fears and aspirations directly"
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}
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path.parent.mkdir(parents=True, exist_ok=True)
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path.write_text(json.dumps(default_style, indent=2))
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return default_style
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}
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# Create directory and save default style
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path.parent.mkdir(parents=True, exist_ok=True)
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path.write_text(json.dumps(default_style, indent=2))
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return default_style
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def _load_template(self, name: str) -> str:
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path = Path(f"data/style_guidelines/{name}_template.txt")
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@@ -47,32 +103,64 @@ class BrandStyle:
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if hasattr(request, 'dict'):
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# It's a Pydantic model
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request_dict = request.dict()
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tone = request.tone or self.style['tone']
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tone = request.tone or self.style.get('brand_voice', {}).get('primary_tone', 'professional')
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content_type = request.content_type
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else:
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# It's already a dict
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request_dict = request
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tone = request_dict.get('tone', self.style['tone'])
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tone = request_dict.get('tone', self.style.get('brand_voice', {}).get('primary_tone', 'professional'))
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content_type = request_dict.get('content_type', 'general')
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# Load the comprehensive style guide content
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brand_voice = self.style.get('brand_voice', {})
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writing_style = self.style.get('writing_style', {})
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target_audience = self.style.get('target_audience', {})
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content_guidelines = self.style.get('content_guidelines', {})
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cta_style = self.style.get('call_to_action_style', {})
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return f"""
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You are a marketing assistant for Adriana James. Follow these brand guidelines:
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You are a marketing copywriter for {self.style.get('brand_name', 'Adriana James')}.
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TONE: {tone}
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STYLE: Professional, authentic, and empowering
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BRAND VOICE & PERSONALITY:
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- Primary tone: {brand_voice.get('primary_tone', 'empowering')}
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- Secondary tones: {', '.join(brand_voice.get('secondary_tones', []))}
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- Personality traits: {', '.join(brand_voice.get('personality_traits', []))}
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PREFERRED PHRASES: {', '.join(self.style['phrases'])}
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AVOID USING: {', '.join(self.style['avoid'])}
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WRITING STYLE REQUIREMENTS:
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- Sentence structure: {writing_style.get('sentence_structure', 'Mix of short punchy sentences and longer explanatory ones')}
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- Vocabulary level: {writing_style.get('vocabulary_level', 'Accessible yet sophisticated')}
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- Perspective: {writing_style.get('perspective', 'Second person (you/your)')}
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- Use active voice {writing_style.get('active_voice_percentage', 85)}% of the time
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CONTENT TYPE: {content_type}
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TEMPLATE GUIDANCE: {self.templates.get(content_type, self.templates['general'])}
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TARGET AUDIENCE CONTEXT:
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- Primary audience: {target_audience.get('primary', 'ambitious professionals')}
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- Demographics: {target_audience.get('demographics', '30-50 years old, career-focused')}
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- Main pain points: {', '.join(target_audience.get('pain_points', []))}
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- Key aspirations: {', '.join(target_audience.get('aspirations', []))}
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Create marketing copy that:
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1. Reflects Adriana James' brand voice
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2. Is engaging and authentic
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3. Includes a clear value proposition
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4. Has a compelling call-to-action when appropriate
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5. Feels personal and relatable
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PREFERRED LANGUAGE:
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- Use these phrases: {', '.join(self.style.get('preferred_phrases', []))}
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- NEVER use these: {', '.join(self.style.get('avoid_phrases', []))}
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Remember: Focus on transformation, empowerment, and results while maintaining professionalism.
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CONTENT GUIDELINES:
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- Storytelling approach: {content_guidelines.get('storytelling', 'Use personal anecdotes and client success stories')}
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- Social proof: {content_guidelines.get('social_proof', 'Include testimonials naturally')}
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- Educational value: {content_guidelines.get('educational_value', 'Always provide actionable insights')}
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- Emotional connection: {content_guidelines.get('emotional_connection', 'Address fears and aspirations directly')}
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CALL-TO-ACTION STYLE:
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- Urgency level: {cta_style.get('urgency_level', 'moderate')}
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- Preferred action verbs: {', '.join(cta_style.get('action_verbs', []))}
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- Format: {cta_style.get('format', 'Clear, specific, benefit-focused')}
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BRAND VALUES TO REFLECT:
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{chr(10).join(f"- {value}" for value in self.style.get('brand_values', []))}
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CONTENT TYPE: {content_type.upper()}
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SPECIFIC TEMPLATE GUIDANCE:
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{self.templates.get(content_type, self.templates.get('general', ''))}
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REQUESTED TONE FOR THIS PIECE: {tone}
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Create marketing copy that embodies Adriana James' authentic, empowering brand voice while following all the above guidelines. Focus on transformation, breakthrough results, and sustainable success.
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"""
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