update brand_syle and style_guidelines
This commit is contained in:
Ayomide
+114
-26
@@ -1,6 +1,7 @@
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from typing import Dict
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import json
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from pathlib import Path
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from config import Config
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class BrandStyle:
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@@ -15,17 +16,72 @@ class BrandStyle:
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def _load_style(self) -> Dict:
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path = Path("data/style_guidelines/style.json")
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if path.exists():
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return json.loads(path.read_text())
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try:
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return json.loads(path.read_text())
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except json.JSONDecodeError:
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print(f"Warning: Invalid JSON in {path}, using default style")
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return self._create_default_style(path)
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else:
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# Create default style if doesn't exist
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default_style = {
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"tone": "professional",
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"phrases": ["innovative", "results-driven", "empowering", "transformation"],
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"avoid": ["cheap", "guarantee", "spam", "scam"]
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return self._create_default_style(path)
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def _create_default_style(self, path: Path) -> Dict:
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"""Create default style guide structure"""
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default_style = {
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"brand_name": "Adriana James",
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"brand_voice": {
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"primary_tone": "empowering",
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"secondary_tones": ["authentic", "professional", "inspiring"],
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"personality_traits": [
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"confident but approachable",
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"results-oriented",
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"transformational",
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"direct yet compassionate"
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]
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},
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"writing_style": {
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"sentence_structure": "Mix of short punchy sentences and longer explanatory ones",
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"vocabulary_level": "Accessible yet sophisticated",
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"perspective": "Second person (you/your) to create connection",
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"active_voice_percentage": 85
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},
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"preferred_phrases": [
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"transform your", "breakthrough results", "unlock your potential",
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"proven strategies", "next-level success", "game-changing",
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"step into your power", "authentic leadership"
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],
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"avoid_phrases": [
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"cheap", "free trial", "limited time only", "guarantee",
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"magic bullet", "overnight success", "easy money"
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],
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"call_to_action_style": {
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"urgency_level": "moderate",
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"action_verbs": ["discover", "unlock", "transform", "master", "elevate"],
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"format": "Clear, specific, benefit-focused"
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},
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"target_audience": {
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"primary": "ambitious professionals and entrepreneurs",
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"demographics": "30-50 years old, career-focused",
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"pain_points": ["feeling stuck", "lack of clarity", "imposter syndrome"],
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"aspirations": ["leadership roles", "business growth", "personal fulfillment"]
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},
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"brand_values": [
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"authenticity over perfection",
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"growth through challenge",
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"sustainable success",
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"empowerment through education"
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],
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"content_guidelines": {
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"storytelling": "Use personal anecdotes and client success stories",
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"social_proof": "Include testimonials and case studies naturally",
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"educational_value": "Always provide actionable insights",
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"emotional_connection": "Address fears and aspirations directly"
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}
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path.parent.mkdir(parents=True, exist_ok=True)
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path.write_text(json.dumps(default_style, indent=2))
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return default_style
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}
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# Create directory and save default style
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path.parent.mkdir(parents=True, exist_ok=True)
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path.write_text(json.dumps(default_style, indent=2))
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return default_style
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def _load_template(self, name: str) -> str:
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path = Path(f"data/style_guidelines/{name}_template.txt")
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@@ -47,32 +103,64 @@ class BrandStyle:
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if hasattr(request, 'dict'):
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# It's a Pydantic model
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request_dict = request.dict()
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tone = request.tone or self.style['tone']
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tone = request.tone or self.style.get('brand_voice', {}).get('primary_tone', 'professional')
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content_type = request.content_type
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else:
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# It's already a dict
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request_dict = request
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tone = request_dict.get('tone', self.style['tone'])
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tone = request_dict.get('tone', self.style.get('brand_voice', {}).get('primary_tone', 'professional'))
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content_type = request_dict.get('content_type', 'general')
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# Load the comprehensive style guide content
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brand_voice = self.style.get('brand_voice', {})
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writing_style = self.style.get('writing_style', {})
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target_audience = self.style.get('target_audience', {})
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content_guidelines = self.style.get('content_guidelines', {})
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cta_style = self.style.get('call_to_action_style', {})
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return f"""
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You are a marketing assistant for Adriana James. Follow these brand guidelines:
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You are a marketing copywriter for {self.style.get('brand_name', 'Adriana James')}.
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TONE: {tone}
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STYLE: Professional, authentic, and empowering
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BRAND VOICE & PERSONALITY:
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- Primary tone: {brand_voice.get('primary_tone', 'empowering')}
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- Secondary tones: {', '.join(brand_voice.get('secondary_tones', []))}
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- Personality traits: {', '.join(brand_voice.get('personality_traits', []))}
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PREFERRED PHRASES: {', '.join(self.style['phrases'])}
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AVOID USING: {', '.join(self.style['avoid'])}
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WRITING STYLE REQUIREMENTS:
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- Sentence structure: {writing_style.get('sentence_structure', 'Mix of short punchy sentences and longer explanatory ones')}
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- Vocabulary level: {writing_style.get('vocabulary_level', 'Accessible yet sophisticated')}
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- Perspective: {writing_style.get('perspective', 'Second person (you/your)')}
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- Use active voice {writing_style.get('active_voice_percentage', 85)}% of the time
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CONTENT TYPE: {content_type}
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TEMPLATE GUIDANCE: {self.templates.get(content_type, self.templates['general'])}
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TARGET AUDIENCE CONTEXT:
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- Primary audience: {target_audience.get('primary', 'ambitious professionals')}
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- Demographics: {target_audience.get('demographics', '30-50 years old, career-focused')}
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- Main pain points: {', '.join(target_audience.get('pain_points', []))}
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- Key aspirations: {', '.join(target_audience.get('aspirations', []))}
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Create marketing copy that:
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1. Reflects Adriana James' brand voice
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2. Is engaging and authentic
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3. Includes a clear value proposition
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4. Has a compelling call-to-action when appropriate
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5. Feels personal and relatable
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PREFERRED LANGUAGE:
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- Use these phrases: {', '.join(self.style.get('preferred_phrases', []))}
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- NEVER use these: {', '.join(self.style.get('avoid_phrases', []))}
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Remember: Focus on transformation, empowerment, and results while maintaining professionalism.
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CONTENT GUIDELINES:
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- Storytelling approach: {content_guidelines.get('storytelling', 'Use personal anecdotes and client success stories')}
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- Social proof: {content_guidelines.get('social_proof', 'Include testimonials naturally')}
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- Educational value: {content_guidelines.get('educational_value', 'Always provide actionable insights')}
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- Emotional connection: {content_guidelines.get('emotional_connection', 'Address fears and aspirations directly')}
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CALL-TO-ACTION STYLE:
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- Urgency level: {cta_style.get('urgency_level', 'moderate')}
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- Preferred action verbs: {', '.join(cta_style.get('action_verbs', []))}
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- Format: {cta_style.get('format', 'Clear, specific, benefit-focused')}
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BRAND VALUES TO REFLECT:
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{chr(10).join(f"- {value}" for value in self.style.get('brand_values', []))}
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CONTENT TYPE: {content_type.upper()}
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SPECIFIC TEMPLATE GUIDANCE:
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{self.templates.get(content_type, self.templates.get('general', ''))}
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REQUESTED TONE FOR THIS PIECE: {tone}
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Create marketing copy that embodies Adriana James' authentic, empowering brand voice while following all the above guidelines. Focus on transformation, breakthrough results, and sustainable success.
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"""
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@@ -1 +1,42 @@
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Write a professional email that engages the reader and includes a clear call-to-action.
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EMAIL TEMPLATE GUIDELINES FOR ADRIANA JAMES:
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STRUCTURE:
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1. Subject Line: Clear, benefit-focused, no hype
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2. Opening: Personal connection or relevant story
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3. Body: Problem → Solution → Proof → Action
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4. Closing: Warm, professional sign-off
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SUBJECT LINE EXAMPLES:
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- "The mindset shift that changed everything"
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- "What successful leaders do differently"
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- "Your breakthrough moment is closer than you think"
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OPENING PATTERNS:
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- Share a brief client success story
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- Reference a common challenge the audience faces
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- Ask a thought-provoking question
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- Share a personal insight or observation
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BODY STRUCTURE:
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- Identify the specific problem/challenge
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- Present the solution with clear benefits
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- Provide social proof (testimonials, case studies)
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- Include 1-2 actionable tips readers can implement immediately
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CALL-TO-ACTION GUIDELINES:
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- Use action-oriented language
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- Focus on the benefit, not the action
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- Create moderate urgency without being pushy
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- Examples: "Discover your leadership potential", "Unlock your next breakthrough"
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TONE REMINDERS:
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- Confident but not arrogant
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- Direct but compassionate
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- Professional but personable
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- Focus on transformation and empowerment
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AVOID:
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- Generic opening lines
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- Overly promotional language
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- Multiple CTAs that confuse the reader
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- Jargon or complex terminology
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@@ -1 +1,57 @@
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Generate marketing copy that is compelling, authentic, and aligned with brand values.
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GENERAL MARKETING COPY GUIDELINES FOR ADRIANA JAMES:
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CORE MESSAGING FRAMEWORK:
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Who: Ambitious professionals ready for transformation
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What: Proven strategies for breakthrough success
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Why: Because you deserve to unlock your full potential
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How: Through authentic leadership and strategic action
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BRAND POSITIONING:
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"The go-to expert for ambitious professionals who want to break through barriers and create sustainable success through authentic leadership and proven strategies."
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KEY MESSAGE PILLARS:
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1. Transformation is possible at any stage
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2. Authentic leadership drives real results
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3. Strategy + Mindset = Breakthrough success
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4. Sustainable growth over quick fixes
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CONTENT THEMES:
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- Leadership development and authentic presence
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- Career advancement and professional growth
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- Mindset shifts that create breakthrough results
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- Work-life integration and sustainable success
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- Building confidence and overcoming imposter syndrome
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STORYTELLING ELEMENTS:
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- Personal journey from struggle to success
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- Client transformation stories with specific results
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- Industry insights from real-world experience
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- Lessons learned from failures and setbacks
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- Behind-the-scenes moments that build connection
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PROOF POINTS TO INCLUDE:
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- Specific client results and transformations
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- Years of experience and expertise
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- Testimonials and success stories
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- Industry recognition and credentials
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- Media appearances and speaking engagements
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COMMON OBJECTIONS TO ADDRESS:
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- "I don't have time for personal development"
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- "I've tried other programs and nothing worked"
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- "I'm not sure I'm ready for this level of change"
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- "How do I know this will work for my situation?"
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LANGUAGE PATTERNS:
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- Use "you" to create direct connection
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- Include specific numbers and results when possible
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- Balance aspiration with practical action steps
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- Address both logical and emotional motivations
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- Create urgency through opportunity, not scarcity
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BRAND DIFFERENTIATORS:
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- Focus on sustainable success over quick wins
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- Emphasis on authentic leadership vs. manipulation
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- Strategic approach combined with mindset work
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- Personal attention and customized strategies
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- Proven track record with measurable results
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@@ -1 +1,56 @@
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Create an engaging social media post that captures attention and encourages interaction.
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SOCIAL MEDIA TEMPLATE GUIDELINES FOR ADRIANA JAMES:
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PLATFORM-SPECIFIC APPROACH:
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LinkedIn: Professional insights, industry trends, leadership tips
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Instagram: Behind-the-scenes, inspirational quotes, client transformations
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Facebook: Community building, longer-form storytelling, engagement
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POST STRUCTURE:
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1. Hook: Attention-grabbing first line
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2. Context: Brief background or story
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3. Insight: Key takeaway or lesson
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4. Action: What the reader should do next
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HOOK EXAMPLES:
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- "Here's what I learned from 100+ client conversations..."
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- "The biggest myth about success that's holding you back:"
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- "Plot twist: Your biggest weakness might be your superpower."
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CONTENT TYPES:
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- Success stories (client transformations)
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- Behind-the-scenes moments
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- Industry insights and trends
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- Personal reflections and lessons
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- Actionable tips and strategies
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- Inspirational quotes with context
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ENGAGEMENT STRATEGIES:
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- Ask thought-provoking questions
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- Use polls and interactive features
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- Share controversial but valuable opinions
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- Create "fill in the blank" posts
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- Use storytelling to create emotional connection
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HASHTAG STRATEGY:
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- Mix of branded and industry hashtags
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- Focus on engagement over reach
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- Include 3-5 relevant hashtags maximum
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- Examples: #AuthenticLeadership #ProfessionalGrowth #CareerBreakthrough
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CALL-TO-ACTION PATTERNS:
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- "What's your experience with this?"
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- "Share your thoughts in the comments"
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- "DM me if you want to dive deeper"
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- "Tag someone who needs to see this"
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VISUAL GUIDELINES:
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- Clean, professional aesthetic
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- Consistent color palette
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- High-quality images and graphics
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- Include personal photos to build connection
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TONE FOR SOCIAL:
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- More conversational than email
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- Use emojis sparingly but effectively
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- Share vulnerabilities and lessons learned
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- Celebrate others' successes
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