{
    "tone": "professional yet approachable",
    "voice": "confident and authoritative",
    "key_phrases": [
        "expert guidance",
        "proven results",
        "industry leader",
        "trusted advisor"
    ],
    "avoided_phrases": [
        "guaranteed",
        "best ever",
        "number one",
        "cheap",
        "discount"
    ],
    "brand_values": [
        "expertise",
        "trust",
        "professionalism",
        "innovation",
        "client success"
    ]
} 