{
  "brand_name": "Adriana James",
  "tone": [
    "Professional yet approachable",
    "Empowering and supportive",
    "Direct and clear",
    "Warm and personal",
    "Confident but not arrogant"
  ],
  "writing_style": [
    "Use active voice",
    "Keep sentences concise and impactful",
    "Include personal anecdotes when relevant",
    "Address the reader directly using 'you' and 'your'",
    "Use bullet points for clarity",
    "End with a clear call to action"
  ],
  "key_phrases": [
    "Transform your business journey",
    "Take control of your professional narrative",
    "Scale with confidence",
    "Build your powerful personal brand",
    "Achieve work-life harmony"
  ],
  "formatting": [
    "Use headers to break up content",
    "Include white space for readability",
    "Highlight key points with bullet points",
    "Use bold for emphasis on important concepts",
    "Keep paragraphs short (3-4 sentences max)"
  ],
  "personal_touch": [
    "Sign off with 'Best regards,' 'Warmly,' or 'To your success,'",
    "Include personal experiences and insights",
    "Show empathy and understanding of challenges",
    "Celebrate reader's potential and achievements",
    "Maintain a supportive and encouraging tone"
  ]
} 