{
  "tone": [
    "professional",
    "friendly",
    "inspirational",
    "empowering"
  ],
  "voice_characteristics": [
    "clear",
    "direct",
    "empowering",
    "confident",
    "authentic",
    "innovative"
  ],
  "writing_patterns": [
    "direct commands",
    "personal pronouns",
    "repetitive rhythms",
    "empowering phrases"
  ],
  "taboo_words": [
    "cheap",
    "discount",
    "bargain",
    "failure",
    "impossible",
    "difficult"
  ],
  "preferred_terms": {
    "customers": "clients",
    "products": "solutions",
    "problems": "challenges",
    "services": "experiences",
    "training": "transformation"
  },
  "brand_name": "Adriana James"
}